The Smokery

THE SMOKERY

Fine Dining Restaurant Franchise

2012

Egypt

Upon Request

CONCEPT BRIEF

The Smokery is a chain of upscale restaurants located in some of the most stunning and prestigious locations all across Egypt, with the first one being in Katameya Heights, Cairo followed by El Gouna, Hurghada and Marassi in the North Coast.

The Smokery provides high quality fine dining in charming and exclusive settings providing a diverse menu and producing some of the finest smoked salmon in the World. Repeatedly excelling in hosting a variety of events such as weddings, engagements, New Year’s Eve parties, Opening Ceremonies, and much more, The Smokery’s unique venues have been categorized among the country’s most popular destinations for events, promising exceptional cuisine and service.

TARGET CUSTOMERS & DIMENSIONS

The Smokery has developed several formats:

  • Flagship restaurant: Combing both the Flagship the Smokery & The Smokery Beach with sizes ranging from 400 m2 to 600 m2
  • FCR format: The smaller version with a customized menu that will combine both a dine-­in area and a delivery option. Sizes range from 100 m2 to 200 m2

Franchise Fee – FCR Unit

USD 50,000

Area Required

400 m sq. and 600 m sq.

Royalty Fee

6% of Gross Sales

TRAINING PROGRAM
Training at Headquarters 14 – 21 Days
On-site Training 7 – 14 Days
SUPPORT PROGRAM
Operational Support Site Selection
Marketing Support Purchasing
Accounting/Audit/Legal Internal Support
Ongoing Research & Development Overall Program Oversight
FRANCHISE FEE
Flagship Unit Franchise Fee USD 75,000
FCR Unit Franchise Fee USD 50,000
ONGOING FEE
Royalty Fee 6% of Monthly Gross Sales
Advertising Fee 1.5% of Monthly Gross Sales
Marketing Fund 0.5% of Monthly Gross Sales
REQUEST FOR MORE INFO
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