Thaifoon by Warinda

Thai Restaurant Franchise

1988

United Arab Emirates

Worldwide

CONCEPT BRIEF

Thaifoon is a quick service food brand inspired by the rich culinary traditions of Thailand. Founded by Chef Warinda Goh, Thaifoon brings the authentic flavors and vibrant spirit of Thailand to Sydney, Dubai, and Abu Dhabi.

Thaifoon is more than just a restaurant—it’s a gateway to the flavors, culture, and vibrant spirit of Thailand, where the aroma of sizzling food beckons and the warmth of Thai hospitality embraces you like an old friend.

Concept – Customers can choose their own types of vegetables, protein (meat, seafood), and noodles. This unique approach emphasizes flexibility, health-conscious options, and fresh, authentic Thai flavors.
Setting – A restaurant in a food court environment.
Cuisine – Traditional Thai cuisine using imported ingredients from Thailand and family recipes, adjusted to local tastes.
Dietary Options – Caters to gluten-free, vegan, vegetarian, and eggless diets. Alternatives for customers with allergies.
Differentiation – Flexible and healthy menu allowing customization. Customers can modify dishes to their liking by selecting noodles/rice, vegetables, and protein.
Service – Food is cooked fresh on order, maintaining quick service and authentic taste.