BB SOCIAL DINING
- Founded
2017
- Number of Units
—
- Country of Origin
United Arab Emirates
- Franchise Expansion
Upon Request
CONCEPT BRIEF
Eastern cuisine is widely diverse while having a degree of homogeneity. As a crossroads between Europe, the Caucasus, and North Africa, Eastern cuisine comprises of Pan-Asia & The Middle East, a region that has always been a hub of food & recipe exchange. Eastern Cuisine absorbs the influence from various cultures, cuisines and its religion placing emphasis on enjoying meals with Family & Friends, the Community.
It is recorded that the earliest written recipes come from this area and pioneers of food culture and ingredients used globally today, including fermentation and wheat cultivation. The marriage of spices from the Orient and protein staples and sweets from the Middle East made a perfect combination to create Eastern cuisine.
BB is a home-grown concept revolving around its community, serving an Eastern Cuisine in a compelling and compact space. The menu is accessible and has an inclusive, not exclusive approach, considering various budgets, personal preferences and multiple vegan, vegetarian and meat options.
The service is polished yet light-hearted allowing you to create your own Unique Experience.
In recent years, sharing concepts have evolved to a more sophisticated level and the atmosphere is stylish and vibrant. There is no prescribed etiquette for ordering from the menu, with no differentiation between ‘starters’ and ‘main courses’. You can order dishes as required so that they are not ordered all at once, or you can request for the dishes to come in a specific order, the freedom is yours.
Based on happiness street, BB is a highly accessible, social dining experience that leverages a collective six decades of hospitality expertise. Our guests crave the inclusion, togetherness and freedom of choice of social dining, and BB delivers it.
Franchise Fee
USD 100,000
Area Required
2000 sq.ft and 4000 sq.ft
Royalty Fee
6% of Gross Sales
TRAINING PROGRAM
Training at Headquarters | 21 – 30 Days |
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On-site Training | 21 – 30 Days |
SUPPORT PROGRAM
Operational Support | Site Selection |
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Marketing Support | Purchasing |
Accounting/Audit/Legal | Internal Support |
Ongoing Research & Development | Overall Program Oversight |
FRANCHISE FEE
Individual Unit Franchise Fee | USD 100,000 |
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Area Development Franchise Fee | USD 240,000 (for 3 units) |
ONGOING FEE
Royalty Fee | 6% of Monthly Gross Sales |
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Advertising Fee | 2% of Monthly Gross Sales |
Marketing Fund | 1.5% of Monthly Gross Sales |