In Shape By Laila
- Founded
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- Number of Units
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- Country of Origin
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- Franchise Expansion
Upon Request
CONCEPT BRIEF
In Shape By Laila takes pride in being the fitness home for women of all ages, shapes, sizes, backgrounds, and goals. Super convenient to home and work, with friendly and welcoming staff, providing the client with fitness solutions, nutrition and weight loss support in a fun, social and relaxed environment.
Laila’s journey started twenty-five years ago when she was first exposed to fitness and women’s fitness in particular. She was quickly ignited with a passion for fitness which has taken her on an amazing journey of self-discovery, and later over the years, by how it had impacted so many women’s lives along the way.
Her power house and passion for fitness was fueled by the fact that she could empower so many women to feel the same way. She realized that it needed a different approach than what currently existed in the fitness industry. The fitness industry was all about making women less than they are. It concentrated on weight loss ONLY thus distorting the concept of being fit, strong and healthy. She realized that it was time to take the correct steps to re-educate women on how to build their confidence, body image and general health with safe, sound quality training programs.
Changing concepts was probably the most difficult part of the mission. It took a lot of patience, personal connections and time to instill the vision of what women’s fitness should be and not what is generally marketed. Women were led to believe that achieving their goals was FAST and EASY.
Therefore, her concept of a ladies only personal training boutique gym that offers quality personalized custom-made training programs designed by women for women is the perfect solution for women’s health and fitness with a name they can trust in an environment that is currently confused and lacks clarity.
The objective is to create training programs and systems that cater to women with different needs, different fitness levels, different financial capabilities to achieve their individual goals within an atmosphere of personal care and attention.
In Shape by Laila strongly believes that it is essential that every woman receives a private “get to know you” comprehensive fitness consultation and her own certified personal trainer because studies have proven that women who work with a fitness coach are more likely to stick to a long-term exercise plan and achieve their fitness goals.
We are committed to helping all our members achieve their health and fitness aspirations customized to their goals and needs.
Franchise Fee
USD 34,000
Area Required
2,000 sq.ft and 4000 sq.ft
Royalty Fee
6% of Gross Sales
TRAINING PROGRAM
Training at Headquarters | 10 – 14 Days |
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On-site Training | 7 – 14 Days |
SUPPORT PROGRAM
Operational Support | Site Selection |
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Marketing Support | Purchasing |
Accounting/Audit/Legal | Internal Support |
Ongoing Research & Development | Overall Program Oversight |
FRANCHISE FEE
Individual Unit Franchise Fee | USD 34,000 |
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Area Development Franchise Fee | USD 27,000 (for 3 units) |
ONGOING FEE
Royalty Fee | 6% of Monthly Gross Sales |
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Advertising Fee | 2% of Monthly Gross Sales |
Marketing Fund | 1% of Monthly Gross Sales |