Al Mahmasani

Al-Mahmasani-franchise

Al Mahmasani

Premium Roasteries and Nutty Chocolates Franchise

2021

2

Lebanon

Worldwide

CONCEPT BRIEF

Al Mahmasani is set to become the first high end, premium, giftable concept of Roasteries and Nutty Chocolates and all related products under a high-end brand. This brand revolves around a person, who himself is the “Mahmasani”, a word that means in Arabic “the guy that does the roasting”.

“Al Mahmasani”, the person, the brand itself, is the grand inheritor of the business, is a good looking, middle-aged, descending from a well-off family, so passionate about his family business, and highly educated in best schools between Lebanon and Europe. Raised in a family who excelled in nuts roasting profession to an extent that the Surname given to them in old times is named after their profession “Al Mahmasani”.

Al Mahmasani passion and love for his family profession, together with his multi-cultural influence of Lebanese and European cultures, developed in him a passion to recreate his family brand in a way that travels back in time to their original recipes and modernize it to create world class high-end branded shopping experience for the highest quality Lebanese products.

Franchise Fee

AED 150,000

Area Required

1000 sq.ft to 2000 sq.ft

Royalty Fee

6% of Gross Sales

TRAINING PROGRAM
Training at Headquarters10 – 14 Days
On-site Training7 – 10 Days
SUPPORT PROGRAM
Operational Support Site Selection
Marketing Support Purchasing
Accounting/Audit/Legal Internal Support
Ongoing Research & Development Overall Program Oversight
FRANCHISE FEE
Individual Unit Franchise FeeAED 150,000
Area Development Franchise FeeAED 360,000 (for 3 units)
ONGOING FEE
Royalty Fee6% of Monthly Gross Sales
Advertising Fee2% of Monthly Gross Sales
Marketing Fund1% of Monthly Gross Sales
REQUEST FOR MORE INFO

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