Yousef Afandi

Yousef Afandi was founded in 2016 in Amman, Jordan, to transform male grooming from a fragmented and inconsistent trade into a standardized, experience-driven business. The company was founded by Nasser Al-Assad, an entrepreneur, investor, and business leader with more than 20 years of experience in strategy consulting and business development across public and private sectors. His vision was to bring commercial discipline, customer focus, and scalability to an industry that had largely remained informal and operator-dependent.

At the time, the male grooming market lacked consistency in service quality, hygiene, professionalism, convenience, and customer care. Although demand was growing, the overall experience was often unstructured and unreliable. Yousef Afandi identified this gap and set out to redefine the category through a premium and professionally managed model. From the beginning, the objective was not simply to open a barbershop, but to create a business platform built on consistency and customer experience. The brand introduced digital appointment booking, trained and vetted barbers, clearly structured service menus, curated packages, and defined operating standards. In doing so, it helped reposition male grooming from a traditional craft-based activity into a more modern, scalable, and franchisable business.

By 2020, the business had made meaningful progress toward franchise readiness through more formal documentation and structured oversight. By 2025 and 2026, Yousef Afandi had grown into an international network of more than 50 branches. This growth was supported by the launch of private label products and the establishment of Yousef Afandi Academy, a training platform dedicated to barber development, service consistency, and franchise capability building. These milestones reflect the company’s evolution from a premium barbershop concept into an institutional growth platform.

Looking ahead, Yousef Afandi aims to continue expanding within existing markets and into new regional and international markets. This growth will be supported by technology integration, service innovation, private label development, and the continued expansion of training academies and franchise support capabilities. The company ’s long-term vision is to build a globally relevant male grooming and lifestyle brand with strong institutional foundations and sustainable franchise growth.