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THE YELLOW BOATS

Franchise Opportunity

You are in safe hands – established in 2009 and carrying over 70,000 passengers per year,

The Yellow Boats were established in 2009 in partnership with the Al Masaood Group in the United Arab Emirates. They have grown to be a flagship and multiple award-winning brand in the Tourism Industry, leading the way with unique water sightseeing tours.

They are the Middle East’s leading and award-winning Sightseeing Tour Operator. The mission of The Yellow Boats is to offer unique experiences to see Dubai Marina and surrounding Dubai area from a different perspective, as well as promoting Dubai Marina as a premium travel destination.

The values The Yellow Boats uphold is in providing safe and consistent delivery of high quality guided tours, servicing more than 50,000 passengers a year alone from Marina Walk.

Additionally, they have been awarded TripAdvisor Certificate of Excellence and Travellers’ Choice for a number of consecutive years. This prestigious award places The Yellow Boats in the top 10 best things to do in the region consistently.

They provide top-of-the-line rigid inflatable crafts manufactured to exacting specifications in the United Kingdom and powered by the latest generation engines. The boats are manned by experienced and fully qualified boat crews. Further, each boat comes equipped with the latest GPS navigation and safety equipment, assuring that the tour turns out to be a smooth safe one, consistently.

The Yellow Boats are constantly growing and adapting our product to the world, venturing into new countries, cities and throughout the region. They were founded in the UAE and are expanding this product knowledge throughout the globe.

FINANCIAL REQUIREMENTS

INDIVIDUAL UNIT FRANCHISE FEE: AED 105,000

 

AREA DEVELOPMENT FRANCHISE FEE: For 3 units and above, a 20% discount fee will apply (instead of AED 315,000 for 3 units, the discounted amount is AED 252,000)

 

ROYALTY FEE – 7% of the gross sales and is paid monthly.

 

ADVERTISING FEE – 3% of the gross sales per month

 

MARKETING FUND – 2% of the gross sales per month

WHAT YOU GET

 Exclusive license to use The Yellow Boats trademarks and trade dress in the franchised territory
 Exclusive license to the use of The Yellow Boats marketing and operational systems
 Assistance in the location selection
 Construction specifications
 Assistance in the construction of the franchised unit
 Supply of equipment and furniture for the franchise unit (if required & depending on locations)
 Assistance in the pre-operational stage
 Training to the franchisee’s staff
 Preparation of the marketing campaign to launch the franchised unit in its territory
 Permanent support & assistance
 Signage and other branding elements for the decoration of the franchised unit
 Permanent marketing assistance and support Operations and Management Manuals
 Assistance in the supply and if needed

TRAINING & SUPPORT

14 Days training program
5 – 7 days at headquarters
7 days on-site (Soft Opening Training)
Site selection
Marketing
Printed materials
Marketing strategies
Ongoing research and development
Pricing and promo schemes

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