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society-cafe-franchise

SOCIETY CAFE & LOUNGE

Franchise Opportunity

Offering a contemporary and refined take on Modern European culinary fare, the café offers a generous menu of breakfast dishes, freshly made pastries and specialty coffee.

A space where every person and ingredient has a place and purpose, Society Cafe & Lounge is an engine of bursting flavours inspired by the cultural culinary landscape of the time. A menu boasting gourmet favourites presented in a casual setting, Society Cafe & Lounge promises a culinary treat regardless of palette or time of day. A homegrown concept brought to life by a diverse group of personalities driven by a common vision, Society Cafe & Lounge pays homage to the city that it sits in – Dubai.

WHAT YOU GET

 Exclusive license to use the Society Café & Lounge trademarks and trade dress in the franchised territory
 Exclusive license to the use of the Society Café & Lounge marketing and operational systems
 Assistance in the location selection
 Construction specifications
 Assistance in the construction of the franchised unit
 Supply of equipment and furniture for the franchise unit (if required & depending on locations)
 Assistance in the pre-operational stage
 Training to the franchisee’s staff
 Preparation of the marketing campaign to launch the franchised unit in its territory
 Permanent support & assistance
 Signage and other branding elements for the decoration of the franchised unit
 Permanent marketing assistance and support Operations and Management Manuals
 Assistance in the supply and if needed

TRAINING & SUPPORT

34 Days training program
14 – 30 days at headquarters
10 – 14 days on-site (Soft Opening Training)
Site selection
Marketing
Printed materials
Marketing strategies
Ongoing research and development
Pricing and promo schemes

FINANCIAL REQUIREMENTS

INDIVIDUAL UNIT FRANCHISE FEE: AED 300,000

 

AREA DEVELOPMENT FRANCHISE FEE : For 3 units and above, a 20% discount fee will apply (instead of AED 900,000 for 3 outlets, the discounted amount is AED 720,000)

 

ROYALTY FEE – 6% of the gross sales and is paid monthly.

 

ADVERTISING FEE – 2% of the gross sales per month

 

MARKETING FUND – 2% of the gross sales per month

 

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