Francorp offers a one day training class educating franchisors about the appropriate steps and marketing tools needed for a franchise to grow to the next level. Franchisors will learn about identifying the ideal type of buyer your franchise is looking for, building brand strength with internet marketing and understanding Google Analytics, creating a budget for advertising, developing a marketing plan, creating a web presence, understanding the tools of social media and how to shape them as a franchisor, and where and how to market your franchise in print, internet, and trade show advertising.
Francorp conducts a two-day Franchise Management Training course designed to educate the client’s management team on the complexities of operating and managing a growing franchise organization. Detailed and comprehensive manuals are provided to all attendees on all course segments:
- Building the Franchise Organization
- Training Your Franchisees
- Providing Effective Field Support
- Marketing as a Franchisor
- Franchisor Compliance
- Franchisee Relations